I look at these “classic” ads now and cringe. Then again, I cringe at TV commercials today, too. They almost never reflect my reality.
I live on my own, I work, and I most certainly do my own shopping.
A few years ago, I did a story on what’s now being called “shadeism” exploring why our crazy brown society is so besotted with white skin. The best selling "fast-moving consumer goods" item in India is skin bleaching cream that causes all sorts of damage to skin, not to mention self esteem and self worth.
While researching, I met the women of the All India Democratic Women’s Association who successfully sued Unilever, the makers of Fair & Lovely, to take their ads off the air. Until then, I’d never thought about how advertising can be a vehicle to create a demand for something no one should ever need."
Read article by Chhavi Sachdev from PRI.