Police say she was strangled to death.
Cases of women being killed for 'dishonouring' their family are commonplace in Pakistan.
Qandeel Baloch became a household name for posting bold, sometimes raunchy, photographs, video and comments.
Ms Baloch's parents told The Express Tribune that she was strangled to death on Friday night following an argument with her brother.
They said her body was not discovered until Saturday morning. Her parents have been taken into custody, the Tribune reported.
Ms Baloch had gone to Punjab from Karachi because of the threat to her security, police say."
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