And he's done much of the work on Twitter. Modi is the second-most-followed world leader with 13.4 million followers. He's behind only U.S. President Barack Obama, with 61.2 million. Modi has begun to use his clout on social networks to advocate for his policies in the hopes of making them go viral. Take #SelfieWithDaughter.
Using tweets associated with the hashtag, Modi is raising concerns about the declining female-to-male ratio in some parts of the country. He urged India to celebrate the nation’s daughters by sharing photos under the hashtag #SelfieWithDaughter, and it went viral with photos flooding Twitter from Iowa to rural Haryana state, where the campaign began.
But here's the thing: While Modi has pressed all the right buttons in selling social campaigns like gender imbalance and equality, his public spending hasn’t backed it up."
Read article by Kartikay Mehrotra from Bloomberg.