It's enough to make some people feel skeptical or cynical about efforts to solve the problem. But The ONE Campaign, an international advocacy campaign dedicated to ending poverty around the world, sees a glimmer of hope in social media and digital technology.
That's why ONE launched #GirlsCount earlier this year. The initiative invites anyone to choose an unclaimed number between 1 and 130,000,000 and record themselves in support of girls' education in what's effectively a user-generated public service announcement.
The idea is for 130 million people to submit clips to the campaign, raising raising awareness about the problem and inspiring people to act along the way. If 130 million people do indeed participate, the final video will be the longest in the world and take five years to watch, according to ONE."
Read article by Rebecca Ruiz from Mashable.